The Beauty Influencers GLAMOUR’s Editors Swear By

As beauty editors, part of our job is to stay on top of all the essentials, trends, influencers and launches that keep the beauty-verse spinning, then curate the need-to-know info and inspo from all the noise. But, we’d be lying if we didn’t admit to having inside help – from indispensable PR contacts who let us know incoming intel way in advance, to experts in the field who help us translate extensive lab-speak into mind-blowing pass notes.

That said, social media is as much a part of our jobs as it is everyone’s life, and we’ve been known to be #influenced, by the top insiders who have the qualifications to back up their advice and set the trends that go on to explode.

So, here’s seven ‘influencers’ the GLAMOUR beauty team swear by…

The Hairvoyant

Tom Smith

Top hair stylist and trend forecaster Tom Smith has an in-built compass when it comes to identifying the hair trends that will take off long before anyone else has sniffed them out. His predictions – including Expensive Blonde, Cowgirl Copper, Herringbone Highlights and Botticelli Waves – have gone on to go stratospheric, generating millions of views and engagements on TikTok. But alongside tapping up what we want, he’s able to share how we can get it, too. Given his 15-years of in-salon experience, Tom’s able to give a behind-the-scenes take on the scaffolding that goes into a covetable new hair cut or the mixology that a shade refresh requires. Each season, he serves up an edit of the cuts and colours that will headline the following months, and the accuracy? Whewf.

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The Nail Artist

Zola Ganzorigt

Anyone switched into beauty trends will be intimately familiar with the ultra-viral “glazed donut nails” by this point, but are you familiar with its creator? Zola Ganzorigt was responsible for the milky pink chrome design that put Hailey Bieber’s mani on the map. And since, she’s been responsible for numerous looks that have influenced top nail trends. See last summer’s favourite blueberry milk mani, Zola set the scene with a Tiffany blue chrome design in the Spring. Likewise the pastel animal print manis that the cool girls are wearing have Zola to thank for their popularity.

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