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PORSCHE are looking to backtrack on their EV policy after the luxury car maker announced waning sales.
The German marque, whose range of EVs currently includes the all-electric Taycan and the recently-released electric powered Macan, have admitted they’re looking to recommit to the development of gas-powered cars.
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Porsche have utilized hybrid power for many of their models for years, but it was in 2019 that they finally released their first fully-electric vehicle – the Taycan.
Since then, they’ve been seen as one of the motoring world’s biggest pioneers of electric cars running alongside their gas-powered models.
But as reported by Automotive News Europe, Porsche has begun to experience sales stagnation with their EVs, selling just 3,394 units of the Taycan through the third quarter of 2024 – a 35% decline on the previous year.
What’s more, in China, Porsche’s overall sales slid by 29% in September.
Porsche’s CFO Lutz Meschke said: “There is a clear trend in the premium luxury segment in the direction of combustion-engine cars, therefore we will react in our product cycle.”
On the decline in China, which is an important market for Porsche, Meschke added: “We see steep ramp-up curves for the BEVs in China, but luxury is still missing within the segment.”
To this end, Porsche will now refocus its efforts on developing their internal-combustion powertrains, which will include the continuation of their gas-powered versions of the Cayenne SUV and Panamera sedan.
Meschke added: “We are currently looking at the possibility of the originally planned all-electric vehicles having a hybrid drive or a combustion engine.
“We are currently in the middle of making conceptual decisions. What is clear is that we are sticking with the combustion engine for much longer.”
Porsche is currently working on an electric full-size SUV that will be placed above the upcoming Cayenne EV.
It could appear that this model might eventually get a hybrid setup.
Porsche had previously aimed to have half of its sales come from EVs and plug-in hybrids by 2025, with that number moving upwards to 80% by 2030.
It is believed that their EV sales will rise in 2025, boosted by sales of the Macan EV and the new-look Taycan.
Drivers can also get two years of free charging if they purchase a brand new Macan – priced at $94,000.
The hugely popular junior SUV has gone fully electric – with the entry-level version finally available to buy and new owners can charge up their shiny new EV for free thanks to an incredibly generous new offer.
Porsche are also set for some competition, with Mercedes to release a high-performance sporty EV next year to finally rival the Taycan.
The cutting edge EV showcases bespoke architecture called AMG.EA, with an emphasis on speed and power, and will take on the Taycan Turbo S and Audi E-Tron GT RS Performance.
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