EXCLUSIVE: Peacock is feeling the effects of Oscar weekend.
Two NBCUniversal films, Oppenheimer and The Holdovers, scored golden statuettes in major categories at the 96th annual Academy Awards on March 10 — which appears to have drawn audiences to them on streaming.
From March 9 to 12, Oppenheimer saw its Saturday to Tuesday viewership balloon by 61% on Peacock. Meanwhile, Focus Features’ The Holdovers managed a 132% viewership increase on the platform during that same time period.
Exact viewership tallies were not available for either title.
Oppenheimer, which was one of the highest grossing films of last year, brought home seven Academy Awards on Sunday including Best Picture, Best Director (Christopher Nolan) and Best Actor (Cillian Murphy).
When it debuted on streaming, it was most-watched launch for a pay-one film in Peacock‘s history. In that first week, it clocked 821M viewing minutes on the platform, according to Nielsen.
The Holdovers scored in the Best Supporting Actress category, where Da’Vine Joy Randolph completed her awards season sweep by winning that category. This boost in viewership is especially significant for The Holdovers, considering it was a lesser known film, grossing just $41M at the global box office.
Considering its footprint was a bit smaller, previous streaming viewership data for The Holdovers is not available from Nielsen, as the company generally only issues reports for the 10 most-watched filmed weekly.
With Oppenheimer‘s domination, the Oscars saw a 4% overall uptick in viewership this year with about 19.5M viewers tuning in for the ceremony, propelling the show to a 4-year audience high.
