NASCAR has announced an exciting new multi-year partnership with GOVX, an online platform dedicated to providing discounts to military personnel, first responders, educators, and other government service employees.
This collaboration, which names GOVX as the Presenting Sponsor and Official Verification Partner for NASCAR’s Miltix program, marks a huge step in extending NASCAR’s historical commitment to honoring these service members.
The NASCAR Miltix program, now backed by GOVX, provides eligible individuals with discounts ranging from 15% and up on race tickets at NASCAR-owned tracks across the nation. Such incentives are accessible through both NASCAR.com and GOVX.com.
Michelle Byron, NASCAR Executive Vice President, Chief Partnership and Licensing Officer, stated:
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“Since the inception of our sport, honoring members of the military has been a big piece of the fabric that makes up NASCAR and, in partnership with GOVX, the Miltix program is one of many ways we’re able to do that.
“There is nothing better than the at-track NASCAR experience, and thanks to GOVX and the Miltix program, it’s even easier for current and former members of the military to access that experience.”
GOVX, with over 9.5 million members, is a powerful partner in expanding the reach of NASCAR’s offerings to those who serve and protect. Alan Cole, CEO of GOVX, commented on his company’s involvement, stating:
“Over the decades, NASCAR has shown an unwavering appreciation and dedication to our nation’s heroes, both on the track and off,” said Alan Cole, GOVX CEO. “The opportunity to partner with such a prestigious organization is a privilege, and we look forward to bringing the pulse of America’s racing spirit to the GOVX community.”
NASCAR stands as the governing body for the leading motorsport in the United States. Since its founding in 1948, NASCAR has been a cornerstone of American motorsport, overseeing several high-profile racing series including the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR CRAFTSMAN Truck Series.
NASCAR’s influence extends internationally with four international racing series, four regional series, and a grassroots series, managing over 1,200 races annually in 11 countries and more than 30 U.S. states. In contrast, GOVX has established itself as a robust online marketplace for military and government service members. Their service model relies upon GOVX ID verification technology to ensure exclusive access to discounts for qualified individuals. GOVX’s “GOVX Gives Back” initiative further embodies their commitment, having donated over $1.5 million to nonprofits focused on the military and first responder communities.
The renewed focus on the NASCAR Miltix program promises a host of promotional efforts, including GOVX branding at tracks during the NASCAR race season, commercial spots in NASCAR TV broadcasts, and digital media placements.
