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IS it Beyonce? Or could it be Shakira? Or might it even be a rediscovered picture of Jodie Marsh, circa 2003?
No. This blonde bombshell, looking markedly more tanned than usual, is Kim Kardashian.
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You know, the American-Armenian reality star whose signature look is long, raven hair.
In the latest promotional for her Skims underwear brand, the 44-year-old wears a teeny-weeny fur bikini from the Winter Heat collection, which goes on sale today.
But it seems the sexy picture is getting less attention for the clothes — or lack of — and more for Kim looking unrecognisable.
Fans posted on social media that they “thought it was Beyonce”, “It’s giving Shakira” and “Award for the Best Supporting Actor goes to the wig.”
One fan wrote: “Why are you dressed up like Beyonce, lol.”
The mum-of-four posted several pictures of herself wearing the knitwear-heavy range including a cream cami with cable-knit trousers and a blue bralette.
Whether Kim intentionally dressed up as her old pal and pop star Beyonce, 43, for the photoshoot is uncertain.
But the age-defying snaps prove Kim is the ultimate chameleon.
Over the past two decades, she has gone from Paris Hilton’s stylist to a billionaire businesswoman, and Kim has reinvented her look more times than we can count.
She has experimented with pink and platinum blonde hair and has been accused of cultural appropriation for wearing braids.
But her risk-taking paid off as she has been given one of the most coveted spots in the industry — the cover of American Vogue — three times.
In 2022, Balenciaga creative director Demna Gvasalia said: “I think for many, many years, there hasn’t been anyone who has redefined the standards of beauty as much as Kim has.
“She did something that is very similar to what Marilyn Monroe did back in the day.
“She redefined our understanding of what beauty is.”
Kim has previously discussed the unnerving lengths to which she would go to remain looking youthful.
She said: “I was kind of joking, but now that I think about it, I would probably eat s*** if someone told me, ‘If you eat this bowl of poop every single day, you’ll look younger’.”
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On the topic of cosmetic surgery, for which her honesty has always been admirable, she said: “I always want to look appropriate. There does come a point when you’ve taken it too far — overfilled, too tight, too much cosmetic work.”
She added, without irony: “There’s nothing worse.”
In another interview that year, she revealed: “I really genuinely care about looking good.
“I probably care more than 90 per cent of the people on this planet. It’s not easy when you’re a mum and you’re exhausted at the end of the day or you’re in school, and I’m all of the above. I do my beauty treatments usually late at night.
“After everyone’s in bed, I’m doing laser treatments.”
Kim, who has almost had as many careers as she has changing faces, more recently took up acting with a role as a ruthless publicist in the 12th series of American Horror Story.
On The Kardashians, she said: “I can do a movie a year. I’ve got about ten years where I still look good. That’s all I’ve got in me then I’ll take some time off.”
Maybe then we will get to see the real au naturel Kim . . .
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