Fast food chain with 2,600 locations offering delicious $10 ‘total package meal’ to outrun McDonald’s value menu – The US Sun

A POPULAR sandwich chain is the latest to enter the fast food value wars with a new combo deal.

Jimmy John’s has announced its $10 Total Package Meal, which includes an 8-inch sandwich, a fountain drink, chips, and a cookie or brownie.

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The 2,600-location chain joins heavyweights like McDonald’s, Wendy’s, Burger King, Starbucks, Popeyes, and Taco Bell in rolling out value deals.

Food chains are introducing such deals in response to falling customer numbers, as Americans, fed up with two years of price increases, are actively staying away.

“We know there are a lot of value offerings on the market, but with the introduction of the $10 Total Package Meal, our guests don’t have to choose between price and quality,” said Jeff Cobb of Jimmy John’s.

McDonald’s introduced a $5 meal deal earlier this summer, which includes either a McChicken or McDouble, four-piece chicken nuggets, fries, and a drink.

Burger King’s $5 Your Way Meal, similar to McDonald’s, was the first to hit restaurants in June.

Customers get a choice of one of three sandwiches—a Whopper Jr., a Bacon Cheeseburger, or Chicken Jr.—plus four chicken nuggets, fries, and a soft drink.

Wendy’s offers a $3 breakfast deal and a four-item $5 meal similar to those from McDonald’s and Burger King.

Starbucks made a surprising entry into the value war with a coffee and food breakfast combo starting at $5.

McDonald’s, which made an eye-watering $14.5 billion profit last year, is trying desperately to battle perceptions that it has raised prices so much that it is no longer good value.

Last month, McDonald’s US president Joe Erlinger wrote an open letter to customers claiming its price rises aren’t as bad as some media reports.

In it, he stated that prices have “only” gone up 40 percent across restaurants since before the pandemic.

Casual dining chains such as Applebee’s have also entered the value meal market in an attempt to attract customers from fast food rivals like McDonald’s.

The move to compete with fast-food chains echoes that of Chili’s, who just did something similar.

The chain recently launched its new Big Smasher, a bigger version of the Big Mac that comes with fries and a drink for under $10 at the restaurant.

However, the introduction of these value meals reflects a broader trend in the fast-food industry.

As inflation impacts consumer spending, many customers are looking for ways to stretch their dollars without sacrificing quality.

This is especially true when it comes to food.

Value meals offer a way for these chains to maintain customer loyalty while also attracting new diners who might be hesitant to spend more on dining out.

As fast-food chains vie for customers with competitive pricing and value meals, Jimmy John’s hopes its $10 Total Package Meal will entice diners looking for both quality and affordability.

With this new offering, the sandwich chain aims to carve out a space in the crowded fast-food market and prove that customers don’t have to compromise on taste or value in trying times.