The Dallas Cowboys franchise has been king in terms of value for years, surpassing all other sports franchises in the world. While mega-popular teams like the New York Yankees and Real Madrid are high up on the list — and rightfully so — the teams do not match the value the Cowboys have maintained.
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The Cowboys franchise was listed at a $9 billion value last year, but now that figure has been surpassed in a historic way. The latest valuations from Sportico have been released, and Dallas has made history with its latest valuation.
According to the new valuations for NFL teams, the Cowboys have now made history by becoming the first sports franchise to surpass a value of $10 billion, with an overall valuation of $10.32 billion. Coming in second in terms of NFL franchises is the Los Angeles Rams, who now have a value of $7.79 billion, which is $2.53 billion less than the Cowboys.
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The Cowboys have been deemed as “America’s Team” for decades, and this valuation certainly adds to the namesake. No other NFL franchise comes close to the valuation of Jerry Jones’ organization.
What makes this valuation a bit less impressive is the constant struggle that the organization has with its star players and handing out bigger contracts. The Cowboys front office is currently in contract disputes with star wide receiver CeeDee Lamb and star quarterback Dak Prescott.
Prescott is far less disgruntled, as he is currently with the team and practicing. Lamb, on the other hand, is not. Jones has been stubborn in his “wait and see” type of attitude towards new contracts, and that has not come back to haunt him yet.
Read more: CeeDee Lamb Responds to Cowboys Owner Jerry Jones’ Contract Dismissal
Jones made the already tense situation much worse when he stated he was in “no rush” to get the Lamb contract done. This led to a simple response from Lamb: “lol.”
Lamb also reportedly removed the Cowboys from his social media and showcased a picture with former teammate and current Kansas City Chiefs wide receiver, Marquise “Hollywood” Brown. Whether or not this was a hint of Lamb wanting to join the Chiefs or not, the situation between him and the Cowboys has gotten worse.
The Cowboys are certainly not hurting for money, and though there is cap space to address, Jones should figure out a way to pay his top players.
The 2024 NFL season is approaching rapidly, and losing Lamb for the 2024 season would severely deter the Cowboys from making a deep playoff run. The same can be said for potentially losing Prescott in 2025, should the team not offer him a contract by next season.
