And some social media users are already onboard with Goldfish’s new update.
“Very demure, very mature, very mindful, Chilean seabass,” one fan quipped on Instagram, while another joked, “The sophistication is next level.”
In fact, it’s even making a splash with other marine-adjacent brands, with Swedish Fish’s Instagram accounting commenting on Goldfish’s page, “Is this for eel?”
StarKist Tuna added, “Who says snacks can’t grow up? Love the new look, CSB!”
(E! and Today are both part of the NBCUniversal family.)
